I absolutely adore Jenny Packham's latest advertising campaign for her 2011 collection! The dresses look amazing and the way they have been captured is just breathtaking!
The British designer put her latest ad campaign in the hands of super star fashion photographer Ellen Von Unwerth. The German photographer started her career modeling before leaving the spotlights to go behind the camera.
She is among today’s best fashion photographers adding a provocative (and sometimes erotic) twist to her ultra feminine pictures.
I think the approach she has taken to promote her dresses this year really works just perfectly and tells the story of a Jenny Packham gown and the type of bride that chooses one of her gowns beautifully.
I have attached some of the images below, all dresses are of course available in One & Only.